Blog

Official insights and announcements from the people at Property Solutions

Jul 13
The Touchpoint of Multi-Touch Attribution: Impacts to Future Multifamily Tech Adoption

Category: Marketing, Newsletters, Technology

A few years back, multi-touch attribution was a fledgling concept. The ability to accurately track an entire customer journey didn’t seem entirely feasible. But it is now a reality and has created a significant boost for multifamily marketing teams, providing greater visibility into the customer journey.  Not only can marketing teams track a customer’s path…
Read more


Jun 26
Entrata Virtual Backgrounds

Category: Summit

We were contemplating the sad news of a year without a Summit and flipping through some photos from last year’s kickoff when inspiration struck! We have decided to share some of our favorite pix for you to download as virtual backgrounds. Here are a few of our choices to liven up your digital meetings and…
Read more


Jun 25
Entrata Cancels 2020 Summit

Category: Summit, Values

It’s no secret that Entrata takes its Value of “Business in the Front, Party in the Back” very seriously. Each year we have invited you to experience that Value with us, live and in person, at the Summit in Park City. This unusual year, however, is compelling us to rethink this tradition, and we have…
Read more


Jun 24
The Value of Enhanced Reporting

Category: Management, Technology

Navigating reports has never been among an apartment professional’s favorite things to do. And when those reports are flawed, their aversion to them grows.   To be fair, many common complaints surrounding reports are difficult to argue. Among the most common we hear: They are incomplete, not thorough enough, too convoluted, take too long to generate,…
Read more


Jun 8
Invest in Training

Category: Newsletters, Services

Appropriate tech training increases the value of your organization’s software platform. Training platform users eliminates guesswork, improves process adoption and helps your team feel more comfortable with daily workflows. Luckily, Entrata’s training program offers a multitude of training options at no extra cost.


Jun 8
Technology & the Human Experience

Category: Newsletters, Technology

For all of the focus dedicated to technology, it is nothing without a human element. It’s empty and cold. A mechanical world without human touch would essentially alienate the very reason technology exists—to better the human experience.  Tech designed to augment the actions of the user—rather than replace them—has consistently proven to be the most…
Read more


Jun 5
What it Takes to Manage Commercial

Category: Management, Newsletters

On the best day, successfully managing commercial properties takes expert-level knowledge, skill, attention to detail, and a lot of time. The last few months have added additional challenges as local and national economies have felt the impacts of the coronavirus pandemic and managers and tenants have had to address falling revenues and uncertainty. When faced…
Read more


May 27
Paying Rent with American Express

Category: Residents

Entrata has made it easy for ResidentPay users to offer American Express (AMEX) as a payment option for residents. The AMEX payment option has been enabled by default upon the May 27 rollout for all Entrata partners that have card payments enabled at their properties. Our agreements for payments are not card or brand-specific, so…
Read more


May 26
A Pandemic Response Built on Values

Category: Values

A couple of months ago Entrata found itself facing an unforeseen crisis of seemingly limitless scale and seriousness. Along with the nationwide apartment housing industry and the local tech corridor, we worked as fast as we could to react. We quickly transitioned our entire team to work from home and a strategic task force assembled…
Read more


May 12
A Brighter Outlook

Category: Newsletters

For weeks we’ve been hearing predictions that the COVID-19 pandemic, along with the various national and local responses to it, would have widespread and devastating effects on our communities and the economy at large. I’m happy to report that the trends we’re observing at Entrata tell a story that is more hopeful than anyone predicted.